Welcome, Self Esteem Brands!

Self Esteem Brands, the parent company of Anytime Fitness and Waxing The City (the world’s fastest growing fitness franchise and Entrepreneur magazine’s “Top New Franchise,” respectively) has named Friends & Neighbors (F&N) its lead strategic/creative agency. In this role, F&N will partner with both brands’ teams to provide foundational thinking and ideas for various marketing campaigns and initiatives throughout the year.

“At our core, we are driven by a belief that our brands can help improve the self-esteem of the world,” says Meredith Jurek, CMO, Self Esteem Brands. “As lofty as that may sound, we have been searching for a partner that shares that belief, and understands how to drive our businesses forward with breakthrough brand activation. We also need an agency that can operate as a natural extension of the incredible team we’ve built here internally, and that has an outsized appetite for fun. Friends & Neighbors checks all of those boxes – we’re thrilled to have them on board.”

Mark Bubula, F&N’s Co-Founder and President, echoes Jurek’s enthusiasm. “Both Anytime Fitness and Waxing The City reflect precisely what we look for in our partners. From the key leaders – Chuck Runyon and Dave Mortensen, to Waxing The City’s co-founders, to Meredith Jurek and her extended teams, you have people who passionately live their brands. People who are looking for stand out ways to invite the world in to do the same. We’re humbled to have the opportunity to help them do just that.”

From everyone here at Friends & Neighbors, we’re beyond thrilled to bring Self Esteem brands into the F&N family. Welcome!