Hi, Performance Part 2

Performance in marketing has become associated with efforts that result in immediate, measurable impact. But is this truly the best way to assess success? As good Friends & Neighbors, we’re committed to providing the best intelligence on effective marketing programs to our community.

Part 2 of that commitment focuses on Memorable Moments: How a growing body of research confirms that advertising’s primary role is to create future buyers by making brands and products memorable. In short, memorable messages are essential to creating strong brands.

Read and download here.


Or sit back and listen the audio version.