Errol is fluent in three languages (and working on a fourth) – and, fittingly, sees writing as her passport to the world. Her experience further underscores this prolific POV. In her past, Errol has written for amazing language learning brands like Rosetta Stone and Babbel, across all channels.
Whatever her writing task, Errol takes it upon herself to explore the intersectionality of society and language, and to help brands tell their stories in ways that build communities.
Performance in marketing has become associated with efforts that result in immediate, measurable impact. But is this truly the best...
The first installment of our new six-part, six-pillar whitepaper series on impactful marketing is here. In it, we tackle the...
Every day needs a bright spot. Today brought two. In the form of two shiny EFFIE Finalists! Congrats to Bulwark...
International Women’s Day is a global celebration where we honor the social, economic, cultural and political achievements of women. But,...
Have you ever been so embarrassed at work that you literally wanted to crawl inside your giant cowl neck sweater...
We have a lot to be thankful for this year at Friends & Neighbors. We won new business, there were...
These past few weeks we’ve had the pleasure of having PajFuabcha (Pa) Vang be our intern from The BrandLab. It’s...
Originally published in the Forbes Industry Council Jun 10, 2019. As a brand strategist of more than 20 years, I’ll...
Originally published in the Forbes Industry Council Feb 13, 2020. So much talk in marketing today is about the customer—consumer...
Originally published in the Forbes Industry Council May 2, 2019. When I say “ad guy,” what comes to mind? I...