Mark believes the key to business prosperity is connecting your brand to its various audiences at the core level of human values – and for good reason. For more than 20 years, he has used that guiding principle to deliver outsized success for some of the world’s biggest, and most beloved, brands.
Before starting Friends & Neighbors, Mark was the Vice President and Director of Strategy and Brand Anthropology at Olson. There he helped shape the agency’s foundational community building philosophy and fueled the agency’s growth from 35 to 435 employees – in under nine years. Mark was also a driving force in helping earn 18 AMA’s Effie awards for effectiveness, and two 4A’s Jay Chiat awards for strategic thinking.
Earlier in his catalytic career, Mark also worked at Campbell Mithun and Clarity Coverdale Fury. He holds a Master’s degree in Integrated Marketing from the University of Colorado in Boulder and an undergraduate degree in Advertising from the University of Illinois in Champaign/Urbana.