Hi, Performance Part 3
Performance in marketing has become associated with efforts that result in immediate, measurable impact. But is this truly the best way to assess success? As good Friends & Neighbors, we’re committed to providing the best intelligence on effective marketing programs to our community.
Part 3 of Hi, Performance explores that essential ingredient, creativity, to see if we can quantify its pivotal function in capturing the hearts and minds of an audience. Spoiler alert: Creativity works.
Read and download here.
Or sit back and listen the audio version.