True Media and Friends & Neighbors.

Your sports marketing super team.

You would be hard-pressed to find a super-team with as much experience within the world of sports marketing than us. From helping Bauer Hockey (and Nike Bauer) earn six Effies for marketing effectiveness in six consecutive years, to helping the Detroit Pistons’ earn Brandweek’s Marketer of the Year award for their iconic “Goin’ To Work” initiative, to helping the Minnesota Timberwolves fill the stat sheet with numbers like $1 million of revenue and a 356% Return On Ad Spend – while facing some mighty North headwinds, we know what it takes to connect your brand to your believers at lasting level of shared values. We know how to test, learn, measure and optimize at every turn, tactic, and touch point. And we know how to use the power of soul to drive sales.

Selected Category Work & Case Studies

Detroit Pistons

Minnesota Timberwolves

NOLA Hornets

Bauer Hockey

Other greatest hits

Target Field

Dwight Howard

Sound like the type of sports marketing super-team you’d like on your roster? Let’s connect!

Charles Howe

True Media

VP Client Development/Sales



Mark Bubula

Friends & Neighbors

President & Co-Founder