For the 2020-2021 campaign, The University of Minnesota—like most of us—pivoted. For the first time ever, we helped the U of M launch an admissions campaign to engage prospective students by highlighting the unique benefits of the University of Minnesota System and its 5 campuses, through the eyes of their equally unique students.

With five University of Minnesota campuses serving every region of our great state, there’s no denying that there’s a U of M for every student. Whether it’s on Minnesota’s North Shore or the heart of Med-City. An exciting urban experience, a close-knit rural community, or a campus as committed to career-readiness as sustainability. Through video, photography and an original podcast series, this social & digital campaign sought to prove that no matter what you’re passionate about, The University of Minnesota System has a campus and a community that’s the right fit for everything that’s unique about you.

The University of Minnesota System: Five unique campuses. One affordable, world-class education. Discover the U of M for you.