Meet Ma Jolie, the Twin Cities’ first mobile market. A retrofitted, cream-colored 1959 VW Transporter modeled after the classic French market, complete with the quintessential black-and-white striped canopy. Ma Jolie sells flowers by the stem and delightful artisanal goods, including French macarons, candles, tote bags, soaps, postcards and more.
Our task was to elevate the concept with a new brand and identity that would reflect the sassy, light-hearted, but effortlessly chic aesthetic inspired by this staple of French culture. From the logo to the packaging to the truck itself, the Ma Jolie brand is an homage to that certain je ne sais quoi that continues to inspire Francophiles and tastemakers the world over.