A true Friend & Neighbor rolls with friends and neighbors, and for us that means our beloved downtown Minneapolis and our friends at the Minneapolis Downtown Council. We digested the planning and vision for the 2035 Plan, gave it a name, voice, and visual life, and wrote and designed the final document.
We crafted a design system inspired by city blocks for page layouts that allow elements to stand apart, lock together, and showcase moments that make the plan, and downtown, so vibrant – with a joyful color scheme both modern and timeless.
Every page, and each of the 52 detailed projects, had to leap with the same vibrant, welcoming excitement we all believe our dowtown is capable of delivering on the daily.