“Let’s Make Healthy Happen” is a big idea that is giving the thousands of Anytime Fitness franchisees and employees a new rally cry. And a fresh, feel-good, body positive platform that is helping millions of real people facing real obstacles get to a healthier place – however they define that.

The effort reflects Anytime’s evolved positioning (offering coaching and group workouts) and open, inclusive environment with a look, feel, tone and tagline that underscores togetherness. All set to an anthemic hit track from Lizzo.