With the headline-grabbing Jimmy Butler trade, a flurry of free agency moves and a newly reimagined den to defend, things are looking up in Minnesota. Enter a new brand campaign platform that calls the world to sit up and pay attention. “All Eyes North” is set to break with a stylish, authentically Minnesotan :60 brand television spot. Voiced-over by local hip-hop wunderkind, deM atlaS, the spot defines what “North” means and where the team is headed. A new design system lends major-market appeal to accompany the team’s new logo. It includes a combination of bold graphic elements drawing on the rune “A” from the new wordmark and stylized photography that integrates players into the composition. Given motion graphics play such a major role in and out of the arena, the system is also motion-friendly, including graphics that feel active even in static applications. From posters and social media posts to in-arena branding, billboards and commercials, the Timberwolves brand experience is on the rise. All Eyes North, indeed.