We know construction.

We know home improvement.

We know brands that celebrate hard work.


Now, we’d love to know you.

You would be hard-pressed to find another performance-driven brand strategy and creative company with as much construction, home improvement and hard working brand experience as Friends & Neighbors. Or one that has helped our clients achieve as much success in the marketplace (to the tune of 23 Effie awards). Below are a few of our greatest hits.

Bulwark FR

Forging the ultimate brand partnership with safety managers through thought leadership and support. Catapulting the brand past behemoths like Carhartt and Wrangler in awareness. And smashing every goal set by astonishing margins.

Read the Effie-winning case study

Bulwark iQ Series

Introducing the first line of flame-resistant (FR) workwear to break FR’s bulky, itchy, suffocating comfort barrier. Ushering in a new era of performance PPE. And becoming the most single most successful new product introduction in VF Workwear’s century-old history.

Red Kap

Helping a nearly 100-year old B2B uniform maker enter the consumer construction market. And selling more of its apparel in one week of an anthropology-driven, product testing tour than the brand had in six months at Home Depot and Lowe’s combined.


Redefining what the leader in commercial and residential plumbing and radiant heating solutions stands for. Progress. And building our communications around employees who explained what that means to them.

Mark Bubula

Friends & Neighbors

President & Co-Founder