Welcome to Second Opinion’s permanent address.
This is the Second Opinion blog — F&N Med’s content platform for growth-minded MedTech leaders who believe brand is more than a logo. It’s a force multiplier for enterprise value.
Here you’ll find sharp POVs on when, how, and how much to invest in brand at every stage of growth. Real case studies from brands we’ve helped build. Quick-hit takes from our Second Opinion Sprints series for leaders who are building fast. And data-driven insights from the MedTech marketing world.
All compliments of the specialty MedTech brand practice of Friends & Neighbors. And all backed by thirty years in MedTech (and a few billion dollars in brand-driven enterprise value along the way.)
Pull up a chair. Pour yourself a cup of coffee. Get a helpful Second Opinion.
— Tom Fugleberg, Co-founder/Chief Creative Officer, Friends & Neighbors | F&N Med