Life is not intended to be lived sitting on the shelf. Blasé, and blending in, as the world blazes by. But just how does an apple get picked in a produce aisle flooded by a sea of look-alike varieties? By creating a brand with a pluck, playfulness and personality that lives up to its name. Meet Pazazz, the perfectly sweet and tart piece of produce perfection from Honeybear Farms that dazzles on deck, pops on the palate, and captivates at its trademark crunch.

Guided by the core belief that life is best lived with Pazazz, we helped create and launch the brand with materials ranging from retail sell-in tools, to in-store display, to social content. The result? An apple that stops you in your tracks, and always adds a cheerful extra “something” to your day.