PROJECT DETAILS

Reframing America: The New State of the Optical Industry

State Optical Co. is a first-of-its-kind brand of luxury American eyewear proudly being manufactured in Chicago, IL.  From naming, to identity, to POS/In-store, to trade show presence, to the product itself, State has been designed from the ground up to celebrate the quality, character, and individual style that make its frames – like the people who wear them – so authentic, appealing, inspiring, and original.

  • INDUSTRY

    Eyewear
  • CLIENT

    State Optical